By now all the reputable design magazines and websites such as Architectural Digest, Elle Decor, Real Simple, and Houzz have released their design and 2024 wood finishing trends… And I read a ton of them. They have all weighed in on what they see will be the hot new color of the year, how to

We’re taking our own advice and starting the year strong! As you may have noticed, we incorporated a bunch of new ideas and improvements to Target Coatings…and we’re not done yet. Below are Parts 1 and 2 of our quick rundown of what’s already “live,” and what’s on the horizon… 2024 UPGRADES, PART 1 Website

You have probably noticed the trending popularity of the “natural wood look” or “raw wood finish,” where the final result is a beautiful piece of furniture that looks as if it is raw wood without a single coat of finish. The challenge is, even an ultra-clear coating or lacquer on light woods can add a

If you’ve been a finisher long enough, I’m sure you’ve run into some absolutely horrifying situations — those times when you pause to look at your work and realize something has gone very, very wrong. With Halloween recently upon us, all the images of screaming faces reminded me of how I must have looked in

High quality wood finishes are an essential aspect of woodworking, providing protection, enhancing beauty, and ensuring the longevity of wood surfaces. With various options available, it can be overwhelming to choose the right types of wood finishes for your project. In this blog post, we’ll explore different types of wood finishes, with a focus on

When it comes to choosing between water-based polyurethane and oil-based polyurethane for your project, it’s not unusual to encounter lots of questions. The extensive selection of brands and a diverse range of application-specific formulations can make it challenging to determine the ideal material that will provide both the desired aesthetic and long-lasting durability. This dilemma