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The Only Water-Based Lacquer that Beats EM7000…is the New EM7000

I know many of you trust my EM7000HBL High Build Water-Based Lacquer (aka EM7000) as a clear coat to protect and beautify your work. But there’s a new product that works even better… The newly formulated EM7000, which has been in production since March 1, 2020, is now available to our custom shop and DIY […]

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Pro Finishing Tip: 3 Ways to Outsmart the Coming Weather Changes

Have you ever wondered why, despite following the same finishing procedures, one spray application comes out perfect…but the very next day the same procedure turns into a dogfight? Here’s a pro finishing tip: It could be the weather causing the problem. You see, most coatings perform predictably within a certain temperature/humidity range, but if you

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Notes from the Emtech Lab Continues!

Greetings! Jeff Weiss here, owner and formulating chemist at Target Coatings. Over the next few weeks, you will be receiving regular messages from me in the form of “Notes from the Emtech Lab™” emails.  Consider them, “expert advice for projects done right.” If you haven’t heard much from me lately, it’s because I’ve been putting

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VIDEO: Our QA Testing Is Why Pros Trust EMTECH For A Premium Finish

How do we formulate and test a EMTECH Waterborne Finish to ensure it performs to the premium standards we demand of it? We put each EMTECH coating through several phases of rigorous QA testing to determine how well they perform in specific types of in-house standardized tests. By doing this we can evaluate and adapt

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PPG Paints in Las Vegas Now Stocking EMTECH Series!

Our western expansion continues as we welcome PPG Paints Las Vegas to our growing list of specialty dealers and distributors that are west of the Rocky Mountains! EMTECH Waterborne Finishes are now available in-store, and also through order placement at the PPG Paints Las Vegas location. The PPG Paints store #9733, located at 5475 Valley

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Let’s Be Perfectly Clear About This…

Waterborne Wood Coatings Match Traditional Solvent-Based Coatings Waterborne wood coatings have now been on the market, in pigmented and clear formats, since 1980, give or take a year or two—that’s forty years already! The early formulations were far from perfect in terms of longevity, work-ability and in their actual final finish—they just didn’t perform well.

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2019 Kitchen Cabinet Color Trend Report

It’s a new year and that means new kitchen design trends! As homeowners continue to want open-space layouts that integrate the kitchen with living areas, kitchen cabinet design and color schemes continue to evolve in order to create harmony and a natural flow between these spaces—without sacrificing the functional demands a kitchen needs to deliver.

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Video: How to Get a Vibrant Finish with WR4000 Waterborne Wood Stain

Wood Staining— The application of a transparent color onto a wood substrate to enhance and accentuate the grain pattern of the wood fiber is the most common step in the art and science of wood finishing. The selection and application of the wood stain will make or break your finishing schedule. It has to be

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To Seal or Not to Seal: When to Use Fine Wood Sealer & Primer

To seal or not to seal? To prime or not to prime? These are the questions that can definitely try painters’ souls (not to invoke Shakespeare and Thomas Paine too much—but their quotes are actually appropriate!). And I’m asked these very questions on a daily basis, from both Pros and DIY finishers alike—and, as such,

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When, and When Not to Use EMTECH CL100 Crosslinker Additive

EMTECH CL100 CrossLinker is a water-soluble chemical additive used to elevate the durability and appearance of waterborne coatings by coupling the resin molecules of the film-forming finish into tighter, harder bonds when fully cured. The purpose of our CL100 Crosslinker additive is to give a performance boost to the physical characteristics of the finish it

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